ASBIS Becomes Value Added Distributor for Kaspersky Lab in Romania and Bulgaria

ASBIS Press-release

Limassol (Cyprus), October 07, 2009 – ASBIS, an expert in the IT products distribution to the EMEA emerging markets, signs an agreement with Kaspersky Lab, a leading developer of secure content management solutions, to get the status of Value-added Distributor of Kaspersky products in Bulgaria and Romania.

The key focus for ASBIS is a highly competitive SMB markets and the Kaspersky solutions for IT security will be available to Authorized Resells in Bulgaria and Romania through the wide corporate and consumer channels of Asbis networks in these countries of European Union. The VAD status also means the customers of Kaspersky solutions will get the significant sales, marketing and technical support.

The status of Value-added Distributor is the highest level of Kaspersky Partner Program backed by the massively successful partnership between ASBIS and Kaspersky Lab in the Russian Federation.

“Information technologies security is a crucial point on the corporate and consumer markets today and Kaspersky solutions have a high level of protection, performance, manageability and simplicity,” said Laurent Journoud, Executive Vice-President for Sales and Marketing at ASBIS. “We are delighted to offer Kaspersky products to our sales channels in Bulgaria and Romania and we looking forward to extend ASBIS VAD status to the other countries of European Union.”

”Signing this distribution partnership with Asbis for both Romania and Bulgaria is a major step for us towards a leading market position in the two countries”, said Teodor Cimpoesu, Managing Director of Kaspersky Lab in Romania and Bulgaria. “We have already achieved a strong position in Romania and we are sure that together with Asbis and the other partners we will consolidate and replicate it in Bulgaria as well.”

^{About ASBIS}

^{ASBISc Enterprises PLC (WSE: ASB) is based in Cyprus and specializes in the distribution of IT products from worldwide leading manufacturers such as Intel, Seagate, Hitachi, Microsoft, Samsung, AMD, Toshiba and DELL. Asbis has own subsidiaries in 26 countries, more than 1,000 employees, 30,000 active customers, and its revenues reached US$ 1.5 billion in 2008. For further information, visit the company's website at www.asbis.com.} 

^{About Kaspersky Lab}

^{Kaspersky Lab delivers the world’s most immediate protection against IT security threats, including viruses, spyware, crimeware, hackers, phishing, and spam. Kaspersky Lab is one of the top vendors of information security solutions in the world. The company’s products and technologies are used by over 250 million people worldwide; its technology is licensed by leading security vendors globally. The Kaspersky Lab group of companies is headquartered in Moscow, has five regional divisions and numerous local offices throughout the world. You can learn more about Kaspersky Lab by visiting http://www.kaspersky.com}